A highly recognized and loved sketch by artist Dorothy Hope Smith. In 1928 Gerber was looking for a face to represent a baby food ad campaign. The baby Ann Turner Cook posed and became the precious Gerber Baby.
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Ever wonder who that sweet little baby is?
From the Gerber website:
The face that launched a brand
The tousled hair, the bright eyes, the round, pursed lips. The Gerber baby is recognized all around the world. So who is this special baby?
People polled throughout the United States surmised that the Gerber Baby had to have grown up to become someone famous: Guesses ranged from movie stars Humphrey Bogart and Elizabeth Taylor to Senator Bob Dole. But mystery novelist and retired English teacher Ann Turner Cook knows the real answer. Because she is the Gerber Baby.
The backstory on the Gerber Baby
In 1928 Gerber was looking for a face to represent a baby food ad campaign. The baby Ann Turner Cook posed for artist Dorothy Hope Smith. Her simple charcoal sketch competed with lots of portraits, including elaborate oil paintings. (Smith offered to finish the sketch if it were accepted.)
Whether it was the simplicity of the drawing or the cuteness of the baby (or both!), the judges fell in love with the adorable cherub face of Ann Turner Cook. They were so taken with it that Smith didn’t have to finish the sketch. Gerber used it just as it was.
World’s best-known baby image
The illustration became so popular that Gerber adopted it as its official trademark in 1931. Since then the Gerber Baby has appeared on all packaging and in every Gerber advertisement, making Ann Turner Cook the world’s best-known baby image.
A photo of Ann Turner Cook from her website.
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