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A Beloved Family Favorite
One of the very first recipes I baked in our little newlywed kitchen, and it’s held a special place in our home ever since. It’s the kind of cake that’s just as welcome at breakfast as it is for dessert, especially with a generous dollop of softly whipped cream.
Though blueberries are traditional, I’ve also made this cake with blackberries and raspberries with equally delicious results. The recipe is wonderfully forgiving and a great way to use whatever berries you have on hand.
Why You’ll Love This Recipe
Blueberry Boy Bait Cake is more than just a fun name, it’s a dependable, delicious recipe you’ll turn to again and again. Here’s why it stands out:
• Buttery and tender texture, Soft and rich with just the right crumb, thanks to plenty of butter and buttermilk.
• Sweet cinnamon topping, A simple sprinkle of cinnamon sugar gives this cake a light crunch and cozy flavor.
• Easy to make. No special equipment, no fussy steps, just mix, pour, and bake.
• Perfect for any time of day. Serve it for breakfast, coffee breaks, dessert, or tucked into a lunchbox.
• Great for sharing. Bakes in a 9×13-inch pan and travels well, making it ideal for potlucks and gatherings.
• Freezer-friendly. Keeps beautifully when sliced and frozen, so you can enjoy a little piece whenever you’d like.
• A nostalgic favorite. This recipe has been passed down for generations. It’s simple, reliable, and full of charm.
Why Is It Called Blueberry Boy Bait?
The name comes from a baking contest in 1954, where a teenage girl created this cake and claimed it was so delicious it could “bait boys.” She won second place, and the cake won hearts for decades to come.
Great for Sharing, Storing, and Freezing
Blueberry Boy Bait is baked in a standard 9×13-inch pan, making it easy to transport to picnics, potlucks, or family get-togethers.
Tips for Freezing Blueberry Boy Bait
Freezing this cake is a breeze, and makes it easy to have a sweet treat on hand for unexpected guests or afternoon cravings.
To freeze:
• Allow the baked cake to cool completely.
• Cut into individual servings or squares.
• Place parchment or wax paper between layers (if stacking).
• Store in an airtight, freezer-safe container.
To serve:
Remove a piece or two from the freezer and let it thaw at room temperature for about 15–20 minutes. It tastes just like it was freshly baked.
Alternate Berry Suggestions
Blueberries are classic, but this recipe welcomes variety. Try these other berries for a fun twist:
• Blackberries: Slightly tart and plump, delicious with whipped cream.
• Raspberries: A little more delicate but wonderfully flavorful.
• Chopped Strawberries: Pat dry before adding to reduce excess moisture.
• Mixed Berries: A handful of whatever’s ripe works well, just aim for about 1 cup total.
Can I Use Frozen Blueberries?
Yes, frozen blueberries work well in this recipe and make it easy to enjoy this cake year-round.
Here’s how to use them:
• Do not thaw the berries before baking, this helps prevent excess moisture and discoloration.
• If the berries are especially icy or clumped together, separate them gently and pat lightly with a paper towel.
• Sprinkle the frozen berries on top of the batter, just as you would with fresh berries.
• You may need to add 3–5 minutes to the bake time. Begin checking at the original time and continue baking until the center tests done and the top is lightly golden.
• Frozen berries may tint the surrounding batter slightly, but the flavor and texture are still wonderful.
How to make Blueberry Boy Bait

Blueberry Boy Bait
Equipment
- Oven 350 F
Ingredients
- 2 cups Pillsbury's Best All Purpose Flour
- 1 1//2 cups sugar
- 2 tsp. baking powder
- 1 tsp. salt
- 2/3 cup butter softened
- 1 cup milk
- 2 eggs
- 1 cup blueberries frozen or fresh (can add more if desired)
- 1/4 cup sugar
- 1/2 tsp. cinnamon
- Oven 350
Instructions
- In large mixer bowl, combine flour, sugar, baking powder, salt, butter, milk and eggs. Blend at low speed until dry ingredients are moistened; beat at medium speed for 3 minutes. Pour into greased and floured 13 x 9 pan. Arrange blueberries on top.
- Combine sugar and cinnamon, sprinkle over the top. Bake at 350 for 40 to 50 minutes or until cake springs back when touched lightly in center. Cut in squares and serve warm or cold with whipped cream or ice cream.
Notes

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Lekker! Delicious and great GREAT photos.
Oh, I love all things blueberries and will be making this very soon. You always post such wonderful recipes. Blessings!
Cute name. I don't need to catch any boys butI could go for some of this cake